So, you have a food channel on Youtube, or you are thinking of starting a channel on Youtube focusing on food. As a food blogger on YouTube, it might be difficult to reach an audience or gain more views.
However, it is not as difficult as you think. Here are 6 tips to quickly reach a larger audience on YouTube with your food blog.
1. Ensure That You Have Set Up Your Food Channel
Before we start increasing views, you need to make sure that you have ticked all the fundamental boxes on your YouTube channel. Make sure that you have a consistent visual identity on YouTube. This means you need to have a channel icon that describes your channel’s personality. The next step is to introduce yourself to your audience, fill an informative section. The last step is to update your contact information so that your potential customers or future brand partners know how to get in touch with you.
2. Specify Your Niche
If you want your YouTube marketing strategy to be successful, you need to be more precise and selective about your goals to have clarity on how to get there.
You aren’t making videos for everyone. You are making videos for a specific audience. For that, you need to know your audience and understand what they are interested in and what content will make them click the subscribe button on your channel.
You can start a cooking channel for aspiring chefs and homemakers out there who love to experiment with new and diverse recipes. You can also create a food tour, where you go around to show people the best eateries in your area, try unique recipes and food from around the world or show people what you eat in a day. You can also specify if your channel is vegan or vegetarian friendly or for people looking to hit all their fitness goals.
3. Research on SEO
Although YouTube is one of the largest social media platforms, it is also a search engine, and if you want to be ranked on the top in this search engine, you must focus on video SEO. SEO or search engine optimization is the art of optimizing content to make sure that the search engine result pages recognize your content.
In simple words, when your target audience searches for niche-specific keywords in the search engine, your content should be near the top of your YouTube search results page. You need to know your target audience and find what they are looking for. Note down the keywords and the keyword consistency and target them. Although make sure that you do not fill your content with keywords and only add them where they look relevant. One of the best ways to reach a large and new audience on platforms like YouTube is ranking in search results. You bring brand new eyes to discover your channel rather than get stuck with the same old crowd. You can also use tools like Google Trends or Google Keyword planner to find what your target audience is looking for.
Keywords can also help you find inspiration for your next video. Moreover, make sure that you include relevant keywords in your metadata, that is, your video title, tags, description, and subtitles.
You can also go one step ahead and research to understand how YouTube’s algorithm works. YouTube not only ranks your videos in search results but also recommends them to viewers watching videos related to your niche.
4. Use Custom Made Unique Thumbnails
Your video thumbnails are the first thing your audience notices when they are in discovery mode, finding what they want to watch next. Thumbnails constitute a significant part of deciding whether you are worth your audience’s watch or not. Make sure that you are careful while choosing your thumbnail, do not use scary large fonts or clutter information. You can also use a slideshow maker to create thumbnails. Here’s what you should keep in mind while deciding on a perfect thumbnail;
- Do not use clickbait thumbnails. Clickbait thumbnails mislead people into clicking on your video, while your video is nothing similar to your thumbnail. YouTube’s algorithm will recognize clickbait thumbnails and stop recommending your videos once your watch time decreases and people start to get annoyed.
- Your thumbnail should be clear, accurate, and relevant to your video content.
- Your thumbnail is unique and stands out from the rest. You can achieve this by using bright colors or a minimalist and calm voice of reason.
5. Organize Your Videos Into Playlists
You can save your audience the trouble of rummaging through your videos by categorizing them in a playlist. For example, you can make a different playlist for your food recipes and a different one for your food tours. In this way, your audience will not get bored or annoyed and not move on to the next channel once they have eyed your content.
A simple reason is that the playlist plays the following video as soon as one video gets over. You will be guiding your audience into spending more time on your channel.
6. Collaborate With Other Fellow YouTubers
People enjoy seeing unfamiliar familiarity on screens. Another way of targeting new audiences is by doing collaborations. For example, if you own a cooking channel, you can invite a creator to cook with you or taste your dishes. Guest appearances, crossovers, mash-ups, and features are new and exciting. When you collaborate with someone, you can target a new audience and ask them to check out your channel as well. You can save money by not inviting creators but collaborating with like-minded creators to produce some fresh content or do something new. Ideally, it is advised that you look for creators that have a significant following, and their personality, charm, and values align with yours.
To conclude, building your viewership is a slow and steady process. The key is to stay consistent and engage with your audience.